1 June 2025
Botswana’s massively popular queen of the charts, Amantle Brown, is set to perform at the prestigious SXSW and Billboard Global Power Players events in London, United Kingdom on June 4 to 5, 2025.
These performances, which come as part of the partnership between the Botswana Investment and Trade Centre (BITC) and Global Venture Partners (GVP), coincide with the official launch of Billboard Africa. While in London, she will also promote the country’s creative sector, build networks, and explore international collaboration opportunities.
“This is a once-in-a-lifetime opportunity. I’m truly grateful to BITC, Christa Capital, Continental Reinsurance, Emeritus, and all the stakeholders who made this possible.
“I will represent Botswana and our artists with pride and carry our flag high. I’m excited to show the world what Botswana has to offer and to open doors for more creatives back home,” Amantle Brown said ahead of her weekend departure to London.
As part of the event, Billboard Africa will present a prestigious award to an African artist. The trip was has been made possible through the support of BITC clients, Christa Capital, Continental Reinsurance, and Emeritus, who facilitated Amantle Brown’s participation in the Billboard events.
The award includes a curated tourism experience at the Botswana’s Okavango Delta. BITC client, Abercrombie & Kent Travel Group, has pledged to host the Billboard African Award winner at their flagship property, the renowned Chief’s Camp.
“This is another partnership worth appreciating as we see our local private sector coming together to support BITC’s efforts towards promoting and positioning Botswana globally,” officials said.
BITC is working with stakeholders to explore the full potential of the GVP partnership and ensure Botswana benefits meaningfully. Through the partnership, GVP will establish the regional headquarters for its media brands—Billboard, TIME, Robb Report, and Rolling Stone (MENA region)—in Botswana.
This milestone enhances Botswana’s position in the media, luxury, lifestyle, and tourism sectors while boosting its global visibility and influence. The presence of these global media brands in Botswana is expected to drive growth in the creative economy, opening up opportunities for local content creators, journalists, marketers and digital professionals.
It will also contribute to job creation, attract investment, and foster innovation across the broader media and cultural industries.
Source: https://rb.gy/q7rrnp
