13 December 2023
Last month, the national carrier announced the resumption of flights from Nairobi to Bangkok, Thailand.
In Summary:
- Kenya Airways, Chief Commercial and Customer Officer, Julius Thairu noted that the introduction of the airlines will play a key role in KQs journey back to profitability.
- Kenya Airways Asante Rewards programme was launched earlier to reward loyal customer
Kenya Airways will add three new routes to its destination portfolio next year in its quest to return to profitability. The airline’s new plan includes established partnerships with multinational hotel chains to inform its new growth strategy.
Alongside the recently announced direct flights resumption to Mogadishu, Somalia, in February next year, KQ has lined up Gaborone in Botswana and Maputo in Mozambique.
Kenya Airways’ chief commercial and customer officer, Julius Thairu, noted that the introduction of the new routes will be instrumental is setting the airline on a journey back to profitability.
“The new routes to Gaborone and Maputo will begin in June and December 2024. Our growth is more focused on where we believe there is opportunity for growth,” said Thairu.
The national carrier has been scaling up operations with the resumption of old routes and the introduction of new ones. Last month, it announced the resumption of flights from Nairobi to Bangkok, Thailand. KQ will ply the route five times a week, providing African travellers with convenient connections via Nairobi to Thailand. The route, reinstated as part of KQ’s economic recovery strategy, was launched in 2003 but suspended in 2020 due to the COVID-19 pandemic.
In a recent move, the carrier and Serena Hotels announced a new partnership for members of their respective loyalty programs, Asante Rewards and Serena Prestige Club, with a range of benefits to make their travel experiences “richer and more rewarding.”
For the complete article: https://www.the-star.co.ke/business/2023-12-13-kenya-airways-eyes-hotel-partnerships-in-growth-plan/
Featured image: Kenya Airways, Chief Commercial and Customer Officer – Julius Thairu and Sales and Marketing Director, Serena Hotels – Rosemary Mugambi during the unveiling of the partnership.
