Safari destination demand grows as prices increase

Despite rising prices, new data indicates that travel demand for popular safari destinations continues to grow.

According to Squaremouth.com, travel insurance policy sales for destinations known for safari tourism more than tripled from 2020 to 2022, with policy sales for African destinations increasing for the third consecutive year in 2023.

So far this year, Squaremouth found that Travel insurance policy sales for popular safari destinations jumped by 18%, improving on the 55% surge in travel to safari tourism areas from 2021 to 2022.

South Africa, Kenya, and Tanzania are also the most popular safari destinations in 2023.

In addition to increased popularity, the price of safari tourism has steadily increased yearly, with the average cost rising 12% since last year. As for the most expensive, Botswana reported the highest trip cost this year at $23,577.

At over $1,000, the data shows that safari travellers are paying more for their insurance policies in 2023 compared to the previous four years.

Squaremouth provided a yearly comparison of trip costs and premiums

YearAverage PremiumAverage Trip Cost
2023$1,006$16,361
2022$915$14,615
2021$798$16,043
2020$840$17,172
2019$832$15,083

In addition, the data also highlight this year’s trip cost and premium by destination

DestinationAverage PremiumAverage Trip Cost
Botswana$1,053$23,577
Kenya$966$16,452
Mozambique$578$9,451
Namibia$871$13,093
Rwanda$1,220$18,524
South Africa$927$14,961
Tanzania$1,067$17,510
Uganda$718$11,295
Zambia$1,144$17,356
Zimbabwe$1,260$20,936

Source: https://www.travelpulse.com/news/destinations/safari-destination-demand-grows-as-prices-increase

1 year ago

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