Despite rising prices, new data indicates that travel demand for popular safari destinations continues to grow.
According to Squaremouth.com, travel insurance policy sales for destinations known for safari tourism more than tripled from 2020 to 2022, with policy sales for African destinations increasing for the third consecutive year in 2023.
So far this year, Squaremouth found that Travel insurance policy sales for popular safari destinations jumped by 18%, improving on the 55% surge in travel to safari tourism areas from 2021 to 2022.
South Africa, Kenya, and Tanzania are also the most popular safari destinations in 2023.
In addition to increased popularity, the price of safari tourism has steadily increased yearly, with the average cost rising 12% since last year. As for the most expensive, Botswana reported the highest trip cost this year at $23,577.
At over $1,000, the data shows that safari travellers are paying more for their insurance policies in 2023 compared to the previous four years.
Squaremouth provided a yearly comparison of trip costs and premiums
| Year | Average Premium | Average Trip Cost |
| 2023 | $1,006 | $16,361 |
| 2022 | $915 | $14,615 |
| 2021 | $798 | $16,043 |
| 2020 | $840 | $17,172 |
| 2019 | $832 | $15,083 |
In addition, the data also highlight this year’s trip cost and premium by destination
| Destination | Average Premium | Average Trip Cost |
| Botswana | $1,053 | $23,577 |
| Kenya | $966 | $16,452 |
| Mozambique | $578 | $9,451 |
| Namibia | $871 | $13,093 |
| Rwanda | $1,220 | $18,524 |
| South Africa | $927 | $14,961 |
| Tanzania | $1,067 | $17,510 |
| Uganda | $718 | $11,295 |
| Zambia | $1,144 | $17,356 |
| Zimbabwe | $1,260 | $20,936 |
Source: https://www.travelpulse.com/news/destinations/safari-destination-demand-grows-as-prices-increase
