24 June 2025
Botswana is the best place for an African safari. This was the conclusion of a detailed study incorporating more than 3,100 reviews submitted by experts and safari-goers alike. This is the fourth time Botswana has won, consolidating its prized number-one position among African safari countries.
SafariBookings.com, the online marketplace for African safari tours, undertook a comprehensive annual survey of over 3,100 reviews, completed by both safari-goers and African travel experts.
Botswana has once again claimed the title of Africa’s best safari destination, securing the top spot in the 2025 SafariBookings annual survey – the fourth time it has earned this distinction. Tanzania ranked second, while Kenya climbed to third place, improving from its fifth-place position in 2024.
This year’s research analyzed over 3,100 reviews – 1,763 user reviews gathered by SafariBookings.com between January 1, 2024 and April 9, 2025 and 1,342 reviews written by 26 reputable guidebook authors who work for a variety of publishers including Lonely Planet, Rough Guides, Frommer’s, Bradt Guides and Footprint.
Despite fierce competition among African nations renowned for offering unique wildlife encounters, Botswana emerged as the clear frontrunner. The country’s appeal lies in its dramatic natural contrasts – from the arid expanses of the Kalahari Desert to the lush waterways of the Okavango Delta, a UNESCO World Heritage Site and one of Africa’s premier wildlife habitats.
Botswana’s safari experience is deeply rooted in conservation. Its low-impact, high-quality tourism model emphasises sustainability, which continues to resonate with both first-time and repeat visitors. Notable highlights include opportunities to spot the elusive African wild dog, guided canoe trips through the delta’s winding channels, and ancient San rock art sites that add a cultural dimension to nature-based exploration.
The comprehensive nature of the survey, combining insights from tourists and seasoned safari experts, reinforces Botswana’s standing as a leader in delivering high-calibre, responsible safari experiences on the continent.
SafariBookings is the largest online marketplace for specialised safari tours in Africa. More than 1,500 specialised safari operators from around the world offer their safari tours on the SafariBookings platform. Every year more than 4 million people visit SafariBookings.com to find their perfect safari.
Source: https://rb.gy/t2x4u7
